How we work

Discovery to handover. Four phases, weekly shipping, zero agency fog.

We run every engagement the same way - whether it's a 4-week landing page or a 12-month growth retainer. Senior team, tight cadence, shared visibility.

Phase 01· Week 0 · 3–5 days

Discovery

We get sharp on the problem, the audience, and what success looks like before any pixels move.

What we do

  • Intro call + written brief
  • Stakeholder interviews (2–4)
  • Audit of brand, product, channels, data
  • Competitive + category teardown
  • Success metrics + KPI baseline

Deliverables

  • Discovery doc with positioning + scope
  • Workstreams + sprint plan
  • Fixed quote and timeline

What you get

A signed SOW, a shared roadmap, and clarity on what we're optimising for.

Phase 02· Week 1

Kickoff

Onboard the team, open the channels, and ship the first visible win inside 7 days.

What we do

  • Kickoff workshop (90 min)
  • Shared Slack + project board
  • Access + tooling setup
  • Brand / product / data deep-dive
  • First-week shipping target locked

Deliverables

  • Working board with named owners
  • Live dashboard (KPIs, burn-down, decisions log)
  • Week-1 artefact (audit, wires, or first asset)

What you get

A team that already feels embedded - no slow ramp, no agency fog.

Phase 03· Weekly cadence

Sprints

Two-week sprints, demoed every Friday. Async updates, hard scope, weekly shipping.

What we do

  • Monday async standup + sprint plan
  • Mid-sprint check-in
  • Friday demo + decisions log
  • Reviews + revisions inside the sprint
  • Metric reviews every 2 sprints

Deliverables

  • Shipped work every Friday
  • Updated dashboard + sprint notes
  • Next sprint scope + owners

What you get

Compounding output you can see, with no surprises at month-end.

Phase 04· Final 1–2 weeks

Handover & care

Clean handover, documented systems, and an optional care plan so nothing breaks after we leave.

What we do

  • Final QA + production checks
  • Knowledge transfer sessions
  • Documentation + Loom walk-throughs
  • 30/60/90 day plan
  • Care plan or retainer (optional)

Deliverables

  • All source files + repos transferred
  • Brand / product / ops documentation
  • Performance baseline report

What you get

Your team owns the work, with us on call if you want a retainer.

How we operate

Four habits that make every sprint compound instead of stall.

Weekly shipping

Shipped artefacts every Friday. Not slide decks - real work.

One Slack, one team

Async by default, calls only when they create value. No PMs reading from a script.

Shared dashboards

Live KPIs, decisions log, sprint board - all open to you 24/7.

Stop or scale checkpoints

Hard reviews every 90 days. Continue only when the numbers earn it.

A typical 8-week engagement

Most projects look something like this. Retainers follow the same sprint rhythm on repeat.

  1. Week 0

    Discovery

    Brief, interviews, audit, SOW signed.

  2. Week 1

    Kickoff

    Workshop, board live, first artefact shipped.

  3. Weeks 2–3

    Sprint 1

    Foundations - strategy, system, or core build.

  4. Weeks 4–5

    Sprint 2

    Build-out, content, integrations, iteration.

  5. Weeks 6–7

    Sprint 3

    Polish, performance, QA, launch prep.

  6. Week 8

    Handover

    Docs, training, 30/60/90 plan, optional retainer.

FAQ

How fast can we start?+

Most engagements kick off 1–2 weeks after the discovery call. Urgent launches can start same-week if scope is tight.

Do you work fixed-fee or retainer?+

Both. Projects (brand, sites, launches) are fixed-fee with a milestone schedule. Ongoing work (growth, social, AI ops) is a monthly retainer.

What tools do you use?+

Slack for comms, Linear or Notion for the board, Figma for design, GitHub for code, and a shared dashboard in Notion or Looker for KPIs.

Who is on my team?+

A senior lead, the specialists for your workstreams, and a single point of contact. No juniors learning on your project.

What if scope changes mid-sprint?+

We protect the current sprint, log the change, and slot it into the next sprint - or repackage scope if it's material.

Do you sign NDAs and DPAs?+

Yes. Standard NDA on day one, DPA where personal data is in play, and security review for regulated industries.

Ready to kick off discovery?

Tell us about the project. We'll come back in 24h with scope, timeline, and a quote.