E-commerce / DTC·2025·12 weeks
Turning a DTC food brand into a scroll-stopping storefront.
Headless storefront + content engine that lifted AOV 38% and email revenue 4×.
+38%
AOV
4×
Email revenue
+22%
Returning rate
01 · The challenge
Where they started
Harvest had a passionate community but their Shopify storefront felt generic and their email program was leaving money on the table.
02 · Our approach
What we did
- 1Designed a custom storefront with a distinct visual language.
- 2Produced a quarterly content engine of reels and product films.
- 3Rebuilt lifecycle email with segmentation and automation.
03 · The outcome
What changed
Within one season AOV rose 38%, email revenue grew 4×, and returning customer rate climbed 22 points.
04 · Deliverables
What shipped
- Custom Shopify Hydrogen storefront
- Quarterly creative engine (24 reels, 8 films)
- Lifecycle email program (16 flows)
- PDP and PLP redesign
- Subscription + bundle logic
05 · Team
Who built it
Creative Director×1Product Designer×1Engineer×2Motion / Reels×2Lifecycle Strategist×1
06 · Timeline
How it ran
- 1
Audit & creative concepts
2 weeks - 2
Storefront build
5 weeks - 3
Content engine launch
3 weeks - 4
Lifecycle automation
2 weeks
"It finally feels like our website matches the brand we built in real life."
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