Scaling a Tier-1 D2C beauty brand into a quick-commerce powerhouse.

01 · The challenge

Where they started

An award-winning Tier-1 beauty brand had hit a plateau at ₹6Cr/mo. Shopify storefront felt commoditised, paid social was decaying, and they had no quick-commerce shelf despite category demand exploding on Blinkit and Zepto.

02 · Our approach

What we did

• 1Redesigned the storefront around hero SKUs and bundle math.
• 2Built a UGC creator pod producing 30 reels and 60 statics per month.
• 3Launched Blinkit / Zepto / Instamart with hero, A+ and listing-search ads.
• 4Set up a unified dashboard tracking blended CAC across DTC, marketplace, and quick-comm.

03 · The outcome

What changed

In six months, monthly orders doubled, quick-commerce hit ₹4.2Cr GMV from zero, and blended ROAS settled at 3.6× across all channels.

04 · Deliverables

What shipped

• Shopify storefront refresh
• 30 reels + 60 statics / month
• Quick-commerce listings + hero/A+ assets
• Performance media management (Meta, Google, Quick-comm)
• Unified blended-CAC dashboard

05 · Team

Who built it

06 · Timeline

How it ran

1. 1

   Audit & storefront refresh

   6 weeks
2. 2

   Creative engine ramp

   4 weeks
3. 3

   Quick-comm activation

   6 weeks
4. 4

   Scale & blended optimisation

   8 weeks